Especialista em Comunicação

Campinas/SP - Activities:

• Develop and execute consumer media plans
• Develop and execute trade media plans negotiating with trade magazines and websites
• Execution of advertising and PR initiatives geared towards the end user
• Research such as advertising tracking, concepts test, U&A, brand awarenss
• Point of sales materials development, distribution and usage tracking
• Monitor and execute co-op activities geared towards consumers
• Monitor the correct usage/positioning of the brand at consumer level
• Leverage Global initiatives as appropriatte
• Implement pool of spoke people (opinion makers) for PR and other related matters
• Usage of internet and on line communication
• Prepare newsletters for customers
• Support sales team with co-op actions with retailers that are aimed to final consumer

Requirements:

• The incumbent must have a proven marketing background.
• The position requires a college degree. He/She must possess excellent interpersonal skills and must be capable of functioning in an unstructured, flexible environment and be willing to participate in a variety of roles to achieve the sales/marketing goals of the organization.
• English skills is needed for the position and Spanish is desirable.

Click here to apply resumé.