segunda-feira, agosto 01, 2011

Especialista em Comunicação

Campinas/SP - Activities:

  • Develop and execute consumer media plans
  • Develop and execute trade media plans negotiating with trade magazines and websites
  • Execution of advertising and PR initiatives geared towards the end user
  • Research such as advertising tracking, concepts test, U&A, brand awarenss
  • Point of sales materials development, distribution and usage tracking
  • Monitor and execute co-op activities geared towards consumers
  • Monitor the correct usage/positioning of the brand at consumer level
  • Leverage Global initiatives as appropriatte
  • Implement pool of spoke people (opinion makers) for PR and other related matters
  • Usage of internet and on line communication
  • Prepare newsletters for customers
  • Support sales team with co-op actions with retailers that are aimed to final consumer
  • The incumbent must have a proven marketing background.
  • The position requires a college degree. He/She must possess excellent interpersonal skills and must be capable of functioning in an unstructured, flexible environment and be willing to participate in a variety of roles to achieve the sales/marketing goals of the organization.
  • English skills is needed for the position and Spanish is desirable.
Click here to apply resumé.

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